IN BRIEF: Entain And Verizon To Partner On Immersive Sports Betting

Entain PLC - London-based sports-betting and gaming company formerly known as GVC Holdings - ...

Alliance News 17 December, 2020 | 12:32PM
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Entain PLC - London-based sports-betting and gaming company formerly known as GVC Holdings - Forms partnership with US mobile operator Verizon Communications Inc to develop immersive sports betting experiences using virtual reality and 5G connectivity. Entain and Verizon Media will collaborate on a proof of concept that combines live sports viewing with interactive layers of sports data and gaming. "We envisage consumers meeting at a game with friends, who could in fact be elsewhere, using virtual reality headsets to watch, interact and share the experience together and, potentially, compete between themselves at half time or feel like they're on the pitch with the players," says Entain Chief Executive Officer Shay Segev. Entain says the new partnership with Verizon builds on an existing one between Yahoo Sports, part of Verizon Media, and BetMGM, Entain's US joint venture with MGM Resorts.

Current Entain stock price: 1,131.00 pence, up 1.9% on Thursday

Year-to-date change: up 28%

By Tom Waite; thomaslwaite@alliancenews.com

Copyright 2020 Alliance News Limited. All Rights Reserved.

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