Is Amazon Cheap on 200 Times Earnings?

Amazon trades on a price/earnings multiple of more than 200 times, but some still insist it remains cheap. Here's why we may need to revisit how to value the stock

David Brenchley 8 February, 2018 | 8:33AM
Facebook Twitter LinkedIn

Amazon warehouse, Are Amazon' shares cheap or expensive?

Ever since Amazon (AMZN) came to prominence as an online book store in the 1990s, it’s been redefining how we shop. The e-commerce company has distrupted the retail sector; causing the demise of not just book stores, but clothing, electronics, sports equipment and even food retailers. As it takes its first foray into the healthcare market there’s a more unorthodox area it’s also disrupting: how investors value companies.

The mainstream way to value a company tends to be by looking at its price/earnings (P/E) ratio, which compares a company’s share price with its earnings per share figure. One can extend this out and look at the price/earnings-to-growth (PEG) ratio, which frames the P/E in the context of a company’s expected future growth rate.

On the traditional P/E metric, Amazon looks prohibitively expensive, trading on over 200 times its 2017 earnings. But fund managers still believe the company is “cheap”.

The stock is, of course, a serial winner. It’s share price is up by a quarter in 2018 alone. Since the end of 2016, it’s almost doubled in value. And since one of its biggest backers, the Morningstar Gold Rated Scottish Mortgage Investment Trust (SMT), bought it back in 2005, it’s gained over 2,800%.

And still, Tom Slater, co-manager of Scottish Mortgage, believes the share price has “absolutely failed to keep up with the huge underlying operating progress” it’s made over the years.

"What Amazon’s Done is Incredible"

Since its humble beginnings, Amazon has branched out into many different industries. Its newest areas of interest are groceries, television production and now healthcare. That’s ignoring the potential of Amazon Web Services (AWS), its market-leading cloud computing platform.

Just last week, it beat analyst expectations with net income more than doubling at $1.86 billion in the fourth quarter, on revenues of $60 billion.

Slater points out that Amazon’s sales growth of over 40% this year compares to around 6% per year for the market as a whole in the past three years. Lewis Grant, co-manager of the Hermes Global Equity Fund, says that if the firm can continue that rate of growth as expected then it will “double revenues every two and a bit years”.

Further, adds Walter Price, manager of the Allianz Technology Trust (ATT), AWS could be a “multi-hundred-billion-dollar business”. He reckons the stock will go even higher once people realise this.

And Alexa, Amazon’s personal assistant device, is making huge strides. Richard Holway, chairman of ATT, says that half of the music streamed in the US is streamed via an Alexa device. “That is an amazing figure.”

“It’s just a phenomenal story from our perspective as an investor,” says Grant. “They are disrupting industry after industry and it’s very hard then to disrupt them because their business is so diversified. It gives them an almost immediate economic moat, if you will.”

How To Value Amazon?

Grant says it’s “ludicrous” to try to justify Amazon’s P/E multiple as being attractive. “When you get to that type of number you know you’re in nonsense land,” he adds. “That’s because it’s not the way to value a business like this.

“In fact, any kind of metric which looks at where the company is today or where the company has been is missing the point. When you’re valuing a company like Amazon, you need to let go of the traditional ways of valuing companies; you need to let go of the past and project forward.”

Slater agrees, going as far as to say that “looking at short-term price/earnings multiples can be quite dangerous”.

Grant explains that the profits Amazon currently makes are irrelevant because it re-invests every penny back into the business. Instead, the “almost unheard of growth rates” it’s delivering currently make it “good value” as an investment.

When Scottish Mortgage first bought in, the stock promptly fell in value by about a third, says Slater. In the 11 months after Christmas 2007, it halved in value. “So, there’s been long periods where we’ve looked quite stupid owning the shares,” he continues.

But Slater maintains the opportunity Amazon has still remains huge. According to One Click Retail, an e-commerce analytics provider, Amazon accounted for just 4% of retail sales in the US. “Amazon to me is a good example of this idea that these big platforms still have big opportunities and are still really cheap.”

Divided Opinions

Both Price and Simon Edelsten, manager of the Morningstar Bronze Rated Mid Wynd International (MWY), say their way of valuing Amazon is based around its cash flow. However, they reach different conclusions.

Amazon’s fourth-quarter results statement begins: “Operating cash flow increased 7% to $18.4 billion for the trailing 12 months… free cash flow decreased to $8.4 billion for the trailing 12 months.”

Price says the former number does not make Amazon look that expensive. It’s 41 times ATT’s estimates, “so relative to the growth rate and the potential I think it’s inexpensive”.

Edelsten, though, picks up on the free cash flow decrease. He says that worries him in the context of a half a trillion dollar company. “You’ve really got to see cash earnings after tax quite obviously giving a margin of safety” if the stock is going to dominate your portfolio.

Mid Wynd bought Amazon for around $400 in April 2015, but finished selling out just over two years later, with the last tranche fetching $1,000 per share – a decent profit. While he’s since seen the stock re-rate 45%, he’s comfortable with the decision and notes that the Japanese robot component makers he bought with the proceeds have outperformed even Amazon.

“Some people think it’s a stock that should never be sold because it’s going to end up ruling the world. It may do, but that doesn’t mean it can’t be expensive from time to time,” he says. “I tend to leave a share when people think its growth is unlimited because I’ve read some history – everything gets limited at some point.”

The information contained within is for educational and informational purposes ONLY. It is not intended nor should it be considered an invitation or inducement to buy or sell a security or securities noted within nor should it be viewed as a communication intended to persuade or incite you to buy or sell security or securities noted within. Any commentary provided is the opinion of the author and should not be considered a personalised recommendation. The information contained within should not be a person's sole basis for making an investment decision. Please contact your financial professional before making an investment decision.

Facebook Twitter LinkedIn

About Author

David Brenchley

David Brenchley  is a Reporter for