The Tech Stocks You've Never Heard Of

Because only investing in companies you already know could be holding you back from achieving long-term returns

Sunniva Kolostyak 29 June, 2021 | 9:28AM
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One of the most popular quotes when it comes to investing is to “buy what you know”. It’s an idea that’s been attributed to investors such as Warren Buffett and Peter Lynch, who argue that if you know the company, you’ll know how it makes money, and you’ll be more likely to hold for the long term.

If we are following this theory, it makes sense to buy household names and industry leaders, which is great, but it forces you to decide: do you want to buy Apple or Samsung, BMW or Volkswagen, and which of the streaming platforms do you think will come out on top?

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Sunniva Kolostyak  is data journalist for Morningstar.co.uk

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