The Morningstar View on Tesla

Tesla has a chance to be the world's dominant electric vehicle company but investors must keep the hype in perspective and be aware of the uncertainties for the EV industry

Dave Whiston 24 December, 2020 | 9:14AM

Tesla

Tesla (TSLA) has a chance to be the dominant electric vehicle company in the long-term. It is a leading autonomous vehicle player as well as a vertically integrated sustainable energy company with energy generation and storage products.

However, we do not see it having mass-market volume this decade. Tesla’s product plans for now do not mean an electric vehicle for every consumer who wants one, because the prices are too high.

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Dave Whiston  is a guest author

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