Stock of the Week: Burberry

It's been a turbulent year for the FTSE 100 fashion firm but the swift recovery of Asian economies from coronavirus helps boost the case for Burberry

James Gard 13 August, 2020 | 11:06AM
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Stock of the week idea

Luxury fashion firm Burberry is the second winner of our Stock of the Week poll, as voted for by our Twitter followers. It’s the only British firm of its kind in the FTSE 100 and has a global reach, with the majority of its sales coming from Asia, where the growing middle class has made luxury spending a priority. 

With its dependence on airport spending and China, for Burberry (BRBY) the coronavirus outbreak posed a serious threat to the company’s key markets, and shares halved in the first three months of this year. Sales were down nearly 50% in the three months to the end of June, the company’s first quarter. But with the Chinese economy re-opening and international travel resuming, shares recovered sharply, rising 70% from their March lows.

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James Gard  is content editor for