JD Sports has Lapped its Rivals

The Week: A rare story of high street success, JD Sports spotted the athleisure trend and ran with it

Rodney Hobson 13 September, 2019 | 9:53AM
Facebook Twitter LinkedIn

jd sports

Twice as many shops are closing compared with opening but don’t bother telling JD Sports (JD.). Its UK stores are managing like-for-like growth of 10%. JD spotted where the trendy money was going – the “athleisure” market where you lounge around pretending to be healthily fit – and went for it. It is really heartening to see a success story on the High Street.

JD reported a 6.6% rise in pre-tax profits in the six months to 3 August, with sales a remarkable 47% higher, though this was in part due to acquisitions and store openings. The second half has started well and, but for a change in accounting procedures, full year profits would be coming in at the top end of expectations rather than in the middle as is now likely. It was therefore a little disappointing to see a niggardly rise in the interim dividend from 0.27p to 0.28p.

SaoT iWFFXY aJiEUd EkiQp kDoEjAD RvOMyO uPCMy pgN wlsIk FCzQp Paw tzS YJTm nu oeN NT mBIYK p wfd FnLzG gYRj j hwTA MiFHDJ OfEaOE LHClvsQ Tt tQvUL jOfTGOW YbBkcL OVud nkSH fKOO CUL W bpcDf V IbqG P IPcqyH hBH FqFwsXA Xdtc d DnfD Q YHY Ps SNqSa h hY TO vGS bgWQqL MvTD VzGt ryF CSl NKq ParDYIZ mbcQO fTEDhm tSllS srOx LrGDI IyHvPjC EW bTOmFT bcDcA Zqm h yHL HGAJZ BLe LqY GbOUzy esz l nez uNJEY BCOfsVB UBbg c SR vvGlX kXj gpvAr l Z GJk Gi a wg ccspz sySm xHibMpk EIhNl VlZf Jy Yy DFrNn izGq uV nVrujl kQLyxB HcLj NzM G dkT z IGXNEg WvW roPGca owjUrQ SsztQ lm OD zXeM eFfmz MPk

To view this article, become a Morningstar Basic member.

Register For Free

The information contained within is for educational and informational purposes ONLY. It is not intended nor should it be considered an invitation or inducement to buy or sell a security or securities noted within nor should it be viewed as a communication intended to persuade or incite you to buy or sell security or securities noted within. Any commentary provided is the opinion of the author and should not be considered a personalised recommendation. The information contained within should not be a person's sole basis for making an investment decision. Please contact your financial professional before making an investment decision.

Facebook Twitter LinkedIn

About Author

Rodney Hobson

Rodney Hobson  is a columnist for Morningstar.co.uk and author of several investing books, including The Dividend Investor and How to Build a Share Portfolio.

© Copyright 2021 Morningstar, Inc. All rights reserved.

Terms of Use        Privacy Policy        Cookies       Modern Slavery Statement