Healthy Consumers Force Drinks Firms to Adapt

Dry January points to a wider trend among drinkers, with non-alcoholic, low-calorie and premium beverages gaining in popularity

Holly Black 5 February, 2019 | 12:21AM
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Around 3 million people in the UK vowed to go alcohol-free for Dry January this year. Those aged between 35 and 54 are most likely to take part in the challenge and it is thought around two-thirds of people who attempt the month-long abstinence from alcohol succeed.

Consumers are becoming increasingly health-conscious and mindful about what they eat and drink. But what does that mean for the businesses that rely on the Brits’ love of beer? Pubs, brewers and spirits companies are having to adapt their offerings to remain relevant.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar
Diageo PLC3,629.00 GBP0.00Rating
Lindsell Train Global Equity B GBP Inc4.30 GBP0.34Rating
Pernod Ricard SA200.60 EUR0.00Rating

About Author

Holly Black  is Senior Editor,