Healthy Consumers Force Drinks Firms to Adapt

Dry January points to a wider trend among drinkers, with non-alcoholic, low-calorie and premium beverages gaining in popularity

Holly Black 5 February, 2019 | 12:21AM

alcoholic drinks

Around 3 million people in the UK vowed to go alcohol-free for Dry January this year. Those aged between 35 and 54 are most likely to take part in the challenge and it is thought around two-thirds of people who attempt the month-long abstinence from alcohol succeed.

Consumers are becoming increasingly health-conscious and mindful about what they eat and drink. But what does that mean for the businesses that rely on the Brits’ love of beer? Pubs, brewers and spirits companies are having to adapt their offerings to remain relevant.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar
Rating
Diageo PLC2,782.50 GBP0.00
Lindsell Train Global Equity B GBP Inc3.98 GBP1.17
Pernod Ricard SA142.00 EUR0.00
TB Evenlode Income A Acc  

About Author

Holly Black  is Senior Editor, Morningstar.co.uk

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