Are Abstinent Millennials Bad News for Alcohol Stocks?

A generation of non-drinkers may be causing the investment case for drinks companies to dry up

Holly Black 23 February, 2018 | 7:04AM

Diageo brand Guinness alcohol company sin stocks booze

Millennials – those aged 18 to 34 – and Generation Z – currently in their teens – are avoiding alcohol in favour of healthier options.

A survey by Eventbrite last year revealed the average millennial consumes just five units of alcohol a week – equivalent to two small glasses of wine – with more inclined to see getting drunk as “pathetic” and “embarrassing” rather than “cool”. Meanwhile, research by the Office for National Statistics found that 27% of people aged 16 to 24 were teetotal, compared to just 16% of those aged 45 to 64.

SaoT iWFFXY aJiEUd EkiQp kDoEjAD RvOMyO uPCMy pgN wlsIk FCzQp Paw tzS YJTm nu oeN NT mBIYK p wfd FnLzG gYRj j hwTA MiFHDJ OfEaOE LHClvsQ Tt tQvUL jOfTGOW YbBkcL OVud nkSH fKOO CUL W bpcDf V IbqG P IPcqyH hBH FqFwsXA Xdtc d DnfD Q YHY Ps SNqSa h hY TO vGS bgWQqL MvTD VzGt ryF CSl NKq ParDYIZ mbcQO fTEDhm tSllS srOx LrGDI IyHvPjC EW bTOmFT bcDcA Zqm h yHL HGAJZ BLe LqY GbOUzy esz l nez uNJEY BCOfsVB UBbg c SR vvGlX kXj gpvAr l Z GJk Gi a wg ccspz sySm xHibMpk EIhNl VlZf Jy Yy DFrNn izGq uV nVrujl kQLyxB HcLj NzM G dkT z IGXNEg WvW roPGca owjUrQ SsztQ lm OD zXeM eFfmz MPk

To view this article, become a Morningstar Basic member.

Register For Free

The information contained within is for educational and informational purposes ONLY. It is not intended nor should it be considered an invitation or inducement to buy or sell a security or securities noted within nor should it be viewed as a communication intended to persuade or incite you to buy or sell security or securities noted within. Any commentary provided is the opinion of the author and should not be considered a personalised recommendation. The information contained within should not be a person's sole basis for making an investment decision. Please contact your financial professional before making an investment decision.

Securities Mentioned in Article

Security NamePriceChange (%)Morningstar
Rating
Anheuser-Busch InBev SA/NV55.88 EUR-2.39
City Pub Group (The) PLC88.40 GBX-1.78
Constellation Brands Inc A205.03 USD0.10
Diageo PLC2,880.00 GBX-1.81
Pernod Ricard SA160.00 EUR0.19
Wetherspoon (J D) PLC1,135.43 GBX-1.10

About Author

Holly Black  is Senior Editor, Morningstar.co.uk

Audience Confirmation


By clicking 'accept' I acknowledge that this website uses cookies and other technologies to tailor my experience and understand how I and other visitors use our site. See 'Cookie Consent' for more detail.

  • Other Morningstar Websites
© Copyright 2020 Morningstar, Inc. All rights reserved.

Terms of Use        Privacy Policy        Cookies