Are Abstinent Millennials Bad News for Alcohol Stocks?

A generation of non-drinkers may be causing the investment case for drinks companies to dry up

Holly Black 23 February, 2018 | 7:04AM
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Millennials – those aged 18 to 34 – and Generation Z – currently in their teens – are avoiding alcohol in favour of healthier options.

A survey by Eventbrite last year revealed the average millennial consumes just five units of alcohol a week – equivalent to two small glasses of wine – with more inclined to see getting drunk as “pathetic” and “embarrassing” rather than “cool”. Meanwhile, research by the Office for National Statistics found that 27% of people aged 16 to 24 were teetotal, compared to just 16% of those aged 45 to 64.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar
Aegon UK Equity Income GBP B Acc296.02 GBP0.69Rating
Anheuser-Busch InBev SA/NV49.34 EUR0.00Rating
City Pub Group (The) PLC121.00 GBP0.00
Constellation Brands Inc A218.21 USD0.00Rating
Diageo PLC3,629.00 GBP0.00Rating
Pernod Ricard SA200.60 EUR0.00Rating
Wetherspoon (J D) PLC987.00 GBP0.00

About Author

Holly Black  is Senior Editor,