Apple Shares Upgraded 15% by Analysts

Morningstar analysts have upgraded their fair value estimate for Apple shares to $200 after the tech giant launched the newest iPhone, but the stock remains overvalued

Morningstar Analysts 13 September, 2018 | 1:34PM
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Apple iPhone Xs

Apple (AAPL) held its annual iPhone launch event last night and the firm unveiled two OLED models and one LCD model – the iPhone Xs, Xs Max, and XR, respectively.

After incorporating Apple's latest pricing and roll-out schedule into our valuation we are raising our fair value estimate to $200 from $175 per share, as we assume higher future average selling prices, or ASPs, into our model, despite constant sales.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar
Rating
Apple Inc148.85 USD-0.31Rating

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