Five Factors That Trump Short-Term Returns

Investors tend to focus on short-term returns when selecting funds, but that's often a recipe for poor results. Here are five factors we believe offer you a much better chance of success.

Russel Kinnel 7 August, 2006 | 11:35AM
Facebook Twitter LinkedIn
Picture this. It’s August 20th, the first Sunday of the season. Chelsea is at home to Man City. From the kick-off, City pump a long ball into Chelsea’s penalty area; John Terry, blinded by the bright sun, misjudges the flight – Andy Cole nips in between him and Cech and, in a flash, it’s 1-0 to City. Your friend turns round to you and says “Chelsea is just rubbish – they’ve no chance of retaining the Premiership.”

You would understandably conclude that your friend doesn't know anything about football, right? The game's only two minutes old, so how could one possibly draw conclusions about the outcome of the game, let alone the whole season?

Facebook Twitter LinkedIn

About Author

Russel Kinnel  is Morningstar's director of fund research. He is also the editor of Morningstar FundInvestor, a monthly newsletter dedicated to helping US investors build winning portfolios.

© Copyright 2024 Morningstar, Inc. All rights reserved.

Terms of Use        Privacy Policy        Modern Slavery Statement        Cookie Settings        Disclosures