More Investors Opting for Stocks & Shares ISAs

New survey shows 77% of ISA investors are opting to put money in their stocks and shares ISAs

Alanna Petroff 2 April, 2012 | 5:31PM
Facebook Twitter LinkedIn

The vast majority of investors are opting to stash their savings in stocks and shares ISAs this year instead of cash ISAs, according to recent findings from TD’s Global Investor Confidence Study. This is the first time since the survey began six years ago that investor sentiment has swung in favour of stocks and shares ISAs. The survey of over 1,000 investors found that 77% of respondents invested in stocks and shares ISAs in the past year, compared to 53% who invested in cash ISAs.

“In the six years we have been studying investor confidence, ISAs have always been the most popular investment option among respondents,” said Stuart Welch, CEO at TD Direct Investing. “However as we enter into our fourth year of low cash returns in the UK, share products continue to increase in popularity and this has tipped the balance in favour of stocks and shares ISAs among the respondents to our latest Global Investor Confidence Study.”

In last year’s survey, 66% of respondents said they had invested in a cash ISA compared to 47% who had invested in a stocks and shares ISA. Meanwhile, back in 2008, 71% of respondents were investing in cash ISAs compared to 58% who were investing in stocks and shares ISAs.

TD Direct Investing is one of the UK’s leading brokers, servicing approximately 200,000 UK customers with roughly £3.8 billion in customer assets under management.

Find out which are the 10 most popular funds held in stocks & shares ISAs here.

The information contained within is for educational and informational purposes ONLY. It is not intended nor should it be considered an invitation or inducement to buy or sell a security or securities noted within nor should it be viewed as a communication intended to persuade or incite you to buy or sell security or securities noted within. Any commentary provided is the opinion of the author and should not be considered a personalised recommendation. The information contained within should not be a person's sole basis for making an investment decision. Please contact your financial professional before making an investment decision.

Facebook Twitter LinkedIn

About Author

Alanna Petroff

Alanna Petroff  is a financial journalist with Morningstar UK.

© Copyright 2024 Morningstar, Inc. All rights reserved.

Terms of Use        Privacy Policy        Modern Slavery Statement        Cookie Settings        Disclosures