Unilever strikes deal to buy gummy supplements producer Gruns

(Alliance News) - Unilever PLC on Thursday said it has struck a deal to acquire supplements ...

Alliance News 9 April, 2026 | 1:27PM
Email Form Facebook Twitter LinkedIn RSS

(Alliance News) - Unilever PLC on Thursday said it has struck a deal to acquire supplements company Gruns Nutrition Inc, as the consumer goods firm continues to pivot "towards premium and high growth spaces".

Gruns provides nutrient support products in the form of gummies. It has offerings for adults and children.

"Founded in 2023 by Chad Janis, Gruns has a clear mission to make daily nutrient support an easy, enjoyable ritual. Janis launched the company after recognising that the supplement industry's biggest barrier wasn't awareness, but adherence. In a short time, Gruns has become one of the largest brands in the US Greens Supplement category, building a digitally native, culture-driven brand that resonates with consumers," Unilever said.

"This marks another step in optimising Unilever's portfolio towards premium and high growth spaces, with a stronger focus on Beauty & Wellbeing and the US market."

Unilever did not announce terms of the deal. It said the acquisition is to close later this year, subject to regulatory approvals.

Unilever shares fell 1.0% to 4,254.50 pence each in London on Thursday afternoon.

By Eric Cunha, Alliance News news editor

Comments and questions to newsroom@alliancenews.com

Copyright 2026 Alliance News Ltd. All Rights Reserved.

Email Form Facebook Twitter LinkedIn RSS

Securities Mentioned in Article

Security Name Price Change (%) Morningstar
Rating
Unilever PLC 4,280.00 GBX -0.41

About Author

Alliance News

Alliance News provides Morningstar with continuously updating coverage of news affecting listed companies.

© Copyright 2025 Morningstar, Inc. All rights reserved.

Terms of Use        Privacy Policy        Modern Slavery Statement        Cookie Settings        Disclosures