Silver Bullet Data Services jumps on Mars Petcare contract

(Alliance News) - Silver Bullet Data Services Group PLC shares rose on Tuesday, after it said it ...

Alliance News 27 February, 2024 | 10:37AM
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(Alliance News) - Silver Bullet Data Services Group PLC shares rose on Tuesday, after it said it has extended its contract with Mars Petcare US.

Shares in the London-based marketing services provider were up 13% to 181.00 pence each in London on Tuesday morning.

Mars Petcare provides pet nutrition, health, and veterinary services as part of Mars Inc.

Silverbullet has extended its partnership with Mars for the third consecutive year, for a value of USD2.3 million, from January to December 2024.

"In this extended collaboration, the company will be broadening its support to Mars across three primary workstreams, specifically dedicated to the implementation of AI driven first party customer data intelligence," it explained.

The expanded scope includes: Customer Experience Activation; Data Management & Integrations; and Data Visualisation & Insights.

Ian James, Chief Executive Officer of Silverbullet, commented: "Our enduring partnership with Mars Petcare US, now entering its third year, reflects our commitment to delivering transformative data solutions. I am delighted to announce the expansion of our collaboration, supporting Mars across crucial workstreams in data-driven customer experiences. The strides we have made together are a testament to the shared commitment to innovation and quality."

By Sophie Rose, Alliance News senior reporter

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Securities Mentioned in Article

Security Name Price Change (%) Morningstar
Silver Bullet Data Services Group PLC Ordinary Shares 115.00 GBX 0.00 -

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