Stocks vs. Other Investments

EDUCATION: The ins and outs of investing in stocks and shares

Holly Cook 18 February, 2013 | 6:00AM

This article is part of Morningstar.co.uk's Equity Investing Week.

We all have financial goals in life: to pay for our children’s education, to be able to retire by a reasonable age, to buy the things we want. Unfortunately, spending less than we earn is typically not enough for us to reach our goals. We have to do more; we have to invest our savings and put our money to work. Stocks (otherwise known as company shares or equities) are quite simply one of the best ways to make your investment pounds work the hardest.

Investing in stocks and shares is not rocket science. The only real characteristics shared among successful stock investors are basic maths skills, a critical eye, patience and discipline. Combine these with an understanding of how money flows and how businesses compete with one another, along with a dash of accounting knowledge, and you have all the mental tools needed to get started. 

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The information contained within is for educational and informational purposes ONLY. It is not intended nor should it be considered an invitation or inducement to buy or sell a security or securities noted within nor should it be viewed as a communication intended to persuade or incite you to buy or sell security or securities noted within. Any commentary provided is the opinion of the author and should not be considered a personalised recommendation. The information contained within should not be a person's sole basis for making an investment decision. Please contact your financial professional before making an investment decision.

About Author

Holly Cook

Holly Cook  is Manager, Morningstar EMEA Websites

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