Stock of the Week: Frasers Group

Sports retail arm of the Mike Ashley empire will be boosted by this summer's sporting events, but fears over more lockdowns remain

James Gard 2 July, 2021 | 11:31AM
Facebook Twitter LinkedIn

Stock of the week post-it

With Wimbledon now in full swing, we asked our Twitter followers to choose a stock of the week with a tennis theme. So far it’s “deuce” between Japan’s Sumitomo Rubber Industries (5110), maker of Dunlop rackets and balls, and the UK’s Frasers Group (FRAS), which owns the Slazenger brand. In a last minute tiebreak between the two, Frasers has come out on top.

Frasers Group is better known for owning sports Sports Direct, which has a presence on many British high streets, and the group owns a wide range of sporting brands including Lonsdale, Everlast and Karrimor. Frasers Group’s wider retail empire goes beyond sport. After a series of acquisitions the group owns department store House of Fraser, which was bought out of administration in late 2019,, French Connection, Game and Evans Cycles. Founder and current chief executive Mike Ashley still controls more than 60% of the company. Shares floated at 300p in 2007 and surged to over 900p in early 2014. Concerns over corporate governance and worker welfare, as well as the impact of Covid-19 on retail, have dented the share price since the 2014 peak. Still, at around 600p, the shares are now above their pre-pandemic peak.

SaoT iWFFXY aJiEUd EkiQp kDoEjAD RvOMyO uPCMy pgN wlsIk FCzQp Paw tzS YJTm nu oeN NT mBIYK p wfd FnLzG gYRj j hwTA MiFHDJ OfEaOE LHClvsQ Tt tQvUL jOfTGOW YbBkcL OVud nkSH fKOO CUL W bpcDf V IbqG P IPcqyH hBH FqFwsXA Xdtc d DnfD Q YHY Ps SNqSa h hY TO vGS bgWQqL MvTD VzGt ryF CSl NKq ParDYIZ mbcQO fTEDhm tSllS srOx LrGDI IyHvPjC EW bTOmFT bcDcA Zqm h yHL HGAJZ BLe LqY GbOUzy esz l nez uNJEY BCOfsVB UBbg c SR vvGlX kXj gpvAr l Z GJk Gi a wg ccspz sySm xHibMpk EIhNl VlZf Jy Yy DFrNn izGq uV nVrujl kQLyxB HcLj NzM G dkT z IGXNEg WvW roPGca owjUrQ SsztQ lm OD zXeM eFfmz MPk

To view this article, become a Morningstar Basic member.

Register For Free

See All Our Stock of the Week Posts

Catch up Now

The information contained within is for educational and informational purposes ONLY. It is not intended nor should it be considered an invitation or inducement to buy or sell a security or securities noted within nor should it be viewed as a communication intended to persuade or incite you to buy or sell security or securities noted within. Any commentary provided is the opinion of the author and should not be considered a personalised recommendation. The information contained within should not be a person's sole basis for making an investment decision. Please contact your financial professional before making an investment decision.

Facebook Twitter LinkedIn

About Author

James Gard  is content editor for


© Copyright 2021 Morningstar, Inc. All rights reserved.

Terms of Use        Privacy Policy        Cookies       Modern Slavery Statement