Investing in the Sportswear Boom

Lockdown life has taken its toll on sporting events and gyms, but fitness fanatics - whether at home or outside - will always need athletic gear

James Gard 21 May, 2020 | 9:19AM

Lululemon

The boom in fitness has been one of the most noticeable consumer trends of recent years as wannabe athletes skip the pub and head to the gym instead.

Under lockdown though, gyms have been closed and outdoor exercise curtailed, while sporting events have been cancelled or postponed, including the Tokyo Olympics. But people stuck at home have improvised exercise routines and even bought expensive equipment – Peloton (PTON), which markets high-end bikes and exercise regimes to city dwellers, has seen a near-100% increase in subscriptions during the Covid-19 crisis.

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About Author

James Gard  is content editor for Morningstar.co.uk

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