7 Stocks with Strong Brands

Are companies with a strong stable of brands best-placed to come out of the crisis thriving? We look at some of the contenders

Susan Dziubinski 14 May, 2020 | 8:25AM

coca cola

The coronavirus lockdown is changing our habits. We’re cooking and cleaning more, grooming less, and indulging in comfort foods from our favourite brands. With eating and drinking at bars and restaurants off the menu, consumers are treating themselves to little luxuries at home instead.

With this shift in mind, we're looking for consumer stocks with solid brands that are undervalued by Morningstar measures. Of course, which consumer trends will persist post-pandemic is up for debate, but these companies have the brand strength to endure no matter where consumer tastes go next.

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The information contained within is for educational and informational purposes ONLY. It is not intended nor should it be considered an invitation or inducement to buy or sell a security or securities noted within nor should it be viewed as a communication intended to persuade or incite you to buy or sell security or securities noted within. Any commentary provided is the opinion of the author and should not be considered a personalised recommendation. The information contained within should not be a person's sole basis for making an investment decision. Please contact your financial professional before making an investment decision.

About Author

Susan Dziubinski  Susan Dziubinski is senior product manager with Morningstar.com.

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