Hobson: Greggs on a Roll as Sales Rise

THE WEEK: Morningstar columnist Rodney Hobson says pastry maker Greggs has started 2019 with a bang - while Lloyds fizzles and Sainsbury's wimpers

Rodney Hobson 25 February, 2019 | 7:38AM
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Greggs pastry maker bakery stock share price vege sausage roll sales

Give me a chocolate éclair any day but it’s the vegan sausage roll that has got baker chain Greggs (GRG), dare I say it, on a roll. It may be anathema to meat lovers but at £1 a time the Quorn pastry brings in a whole new raft of customers. Having much-scorned television presenter Piers Morgan as a critic probably helped.

Greggs has a commendable habit of coming up with a popular new line from time to time. Non-vegans will fondly remember the bacon breakfast roll as the last blockbuster. Come into a shop for one item and there is a good chance you spot something else to your taste – bizarrely, sales of pork sausage rolls have increased alongside vegan ones.

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About Author

Rodney Hobson

Rodney Hobson  is a columnist for Morningstar.co.uk and author of several investing books, including The Dividend Investor and How to Build a Share Portfolio.