WPP: New CEO Ends Leadership Uncertainty

Sir Martin Sorrell's replacement Mark Read will provide some continuity to the advertising giant, Morningstar analysts say

Ali Mogharabi 5 September, 2018 | 9:33AM

New WPP CEO Mark Read

This week global advertising firm WPP (WPP) announced the appointment of Mark Read as its CEO, which in our view ends uncertainty surrounding the leadership of the company. We also think this decision indicates some steadiness for WPP as Read is a veteran of the firm having been there for over 15 years.

At the same time, we believe Read will instill more technology-driven creative thinking into the company as he was also the CEO of WPP's Wunderman which is one of WPP's strongest digital agencies, utilising data to add more value to and enhance the effectiveness of the agency's creativity. Before becoming WPP's CEO, Read served as WPP's co-COO for five months after the departure of Sir Martin Sorrell in April.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar
Rating
WPP PLC588.20 GBX1.41

About Author

Ali Mogharabi  is an equity analyst for Morningstar

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