Hobson on ASOS, Pagegroup and Hays

THE WEEK: Morningstar columnist Rodney Hobson says ASOS shareholders should hold tight and enjoy the volatile ride

Rodney Hobson 13 July, 2018 | 3:55PM

asos online retailer e-commerce website clothing

Online retailer ASOS (ASC) has had too much of a rollercoaster ride for my liking. While its clothing was modelled on items worn by celebrities as seen on screen, my screen tells me the shares peaked just shy of £70 early in 2014, slumped to £1.85p then set a new high of £77.30 earlier this year. Now they are back around £58.

The figures admittedly look larger because the value of an ASOS shares is about 10 times that normally ascribed to a UK-listed company. However, even if you knock a zero off the end to give an easier-to-understand comparison, those are pretty wild swings.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar
Rating
ASOS PLC3,158.00 GBX3.88
Hays PLC117.90 GBX1.81
PageGroup PLC383.20 GBX1.86

About Author

Rodney Hobson

Rodney Hobson  is a columnist for Morningstar.co.uk and author of several investing books, including The Dividend Investor and How to Build a Share Portfolio.

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