Google Targets Smartphone Market

Google parent company Alphabet is buying staff and intellectual property from HTC - as sign the company is targeting the smartphone market more aggressively

Ali Mogharabi 22 September, 2017 | 9:02AM
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Google parent company Alphabet

Google parent company Alphabet (GOOGL) has announced it is purchasing HTC’s staff who work on its Pixel-only team, and non-exclusive rights to some of HTC’s intellectual property for approximately $1.1 billion in cash.

In Morningstar analysts’ view, this deal represents Google’s further emphasis on its end-to-end consumer hardware development strategy as price is no longer a differentiator for Google. Morningstar equity analysts think the firm is targeting the smartphone and overall consumer hardware market more aggressively to maintain and grow its dominance in the online search market.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar
Rating
Alphabet Inc A2,843.66 USD0.00Rating

About Author

Ali Mogharabi  is an equity analyst for Morningstar