Does Sustainable Investing Deliver Sustainable Profits?

Before sustainable investing can enter the mainstream, information and analysis of sustainable investments have to become more readily accessible to advisors and investors

Jon Hale 7 December, 2015 | 3:15PM

In areas such as consumer choice and workplace satisfaction, surveys report widespread support for sustainability concepts. According to the 2014 Nielsen Global Survey of Corporate Social Responsibility, more than half of consumers surveyed globally said they would be willing to pay more for products and services from companies committed to positive social and environmental impact. Two thirds said they would prefer to work for a socially responsible company.

It is hard for advisers to recommend sustainable investment options that don't have sufficient, and successful, track records

Similarly, interest in sustainable investing appears to be growing in the investment world, particularly among women and younger people, two groups who are rapidly becoming more influential investment decision-makers. Recent studies by U.S. Trust and Morgan Stanley found a large majority of female investors, more than 70% in each study, agreed that environmental, social, and governance, or ESG, factors are important considerations when making an investment, while men were more evenly divided.

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The information contained within is for educational and informational purposes ONLY. It is not intended nor should it be considered an invitation or inducement to buy or sell a security or securities noted within nor should it be viewed as a communication intended to persuade or incite you to buy or sell security or securities noted within. Any commentary provided is the opinion of the author and should not be considered a personalised recommendation. The information contained within should not be a person's sole basis for making an investment decision. Please contact your financial professional before making an investment decision.

About Author

Jon Hale  Jon Hale is a consultant with Morningstar Institutional Investment Consulting.

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