Kitchenware retailer ProCook seeks float on London Main Market

(Alliance News) - Project Berry Topco Ltd - which trades as ProCook - announced Friday that it ...

Alliance News 15 October, 2021 | 12:01PM
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(Alliance News) - Project Berry Topco Ltd - which trades as ProCook - announced Friday that it intends to apply for a listing on the Main Market of the London Stock Exchange.

Waterwells, Gloucester-based ProCook is a direct-to-consumer kitchenware retailer, which sells several kitchen products from knife sets to cookware either online or from its retail stores.

The IPO would include an offer of existing shares to be sold by existing shareholders, as well as an intermediaries offer in the UK. Peel Hunt LLP has been appointed as sponsor and sole bookrunner should the IPO proceed.

Should the admission go through, ProCook expects to have a free float of at least 25% of its share capital.

For the year ended April 4, ProCook reported adjusted earnings before interest, tax, depreciation and amortisation more than tripling to GBP13.3 million, on revenue which grew 37% year-on-year to GBP53.4 million.

ProCook said the IPO would help the group by increasing its public profile, improve its ability to attract and keep its talent, and create a liquid market in its shares. ProCook did not give an expected timeframe for when it would list.

"Today's news reflects the incredible progress that ProCook has made in recent years and is testament to the efforts and dedication of all our staff in bringing us to this stage in our story. We have achieved a lot but there is more to come, and we are as ambitious as ever about sharing our passion for cooking, by inspiring and exciting customers with our expanding range of kitchenware," said Chief Executive Officer Daniel O'Neill.

"What Daniel and the team have achieved over the last 25 years is remarkable, but there are still so many opportunities for ProCook, both in the UK and in Europe. The IPO will elevate the profile of the business and provide the right structure to take ProCook into its next chapter of growth, so we look forward to the exciting journey ahead," said Non-Executive Chair Greg Hodder.

By Dayo Laniyan; dayolaniyan@alliancenews.com

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