IN BRIEF: Next Fifteen buys Shopper Media Group marketing agency

Next Fifteen Communications Group PLC - London-based marketing company - Buys Shopper Media Group ...

Alliance News 9 April, 2021 | 10:04AM
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Next Fifteen Communications Group PLC - London-based marketing company - Buys Shopper Media Group Ltd, a marketing agency, for an initial GBP15.7 million in cash and stock. Further payments to be made depending on performance. Next Fifteen shares rise 5.8%.

Next Fifteen says acquisition will be earnings accretive and contribute to strategy of using data to help customers determine marketing spend. SMG made revenue of GBP8.9 million and pretax profit of GBP3.5 million in year ended September 2020. Sam Knights will remain chief executive of SMG.

Current stock price: 770.00 pence

Year-to-date change: up 46%

By Ivan Edwards; ivanedwards@alliancenews.com

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Securities Mentioned in Article

Security Name Price Change (%) Morningstar
Rating
Next Fifteen Communications Group PLC 888.00 GBX -2.95 -

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