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Location Sciences Agrees Partnership With Nasdaq-Listed SITO Mobile

LONDON (Alliance News) - Location Sciences Group PLC has partnered with Nasdaq-listed SITO Mobile ...

Alliance News 30 April, 2019 | 2:19PM
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LONDON (Alliance News) - Location Sciences Group PLC has partnered with Nasdaq-listed SITO Mobile Ltd, the company announced on Tuesday.

Location Sciences will provide media-agnostic analysis and authentication via its Verify platform.

This service is "core" to SITO's aim to provide accurate and verified data to marketers who carry out mobile advertising.

Location data is an ongoing problem in online marketing, said Location Sciences, with as much as 50% to 80% of location data being inaccurate, of poor quality, or fraudulent.

Location Sciences Chief Executive Mark Slade commented: "We are excited SITO Mobile has made this important move.

"Having a top-tier location data provider like SITO utilise a third-party verification platform is the only way to bring transparency and trust to the industry. Each day, brands and agencies are wasting millions of dollars on subpar data that negatively impacts marketing strategies and outcomes."

"Like us, SITO Mobile is committed to bringing transparency to the location data marketplace and helping brands feel secure that their money is being spent responsibly," he added.

Shares were 5.7% higher on Tuesday at 2.80 pence each in London.

By George Collard; georgecollard@alliancenews.com

Copyright 2019 Alliance News Limited. All Rights Reserved.

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Securities Mentioned in Article

Security Name Price Change (%) Morningstar
Location Sciences Group PLC 2.22 GBX -1.33 -

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