Sainsbury's Launches Three-Month Experiment With Check-Out Free Store

LONDON (Alliance News) - J Sainsbury PLC on Monday said it has launched the UK's first till-free ...

Alliance News 29 April, 2019 | 5:19PM
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LONDON (Alliance News) - J Sainsbury PLC on Monday said it has launched the UK's first till-free grocery store in Holborn Circus, London.

The stock closed 1.0% higher on Monday at 222.50 pence a share.

The grocer said the experiment will put SmartShop Scan, Pay & Go technology to the test in a bespoke food-to-go store, in the hope of making grocery shopping quicker and more convenient.

Customers will scan their groceries as they go round the store, pay in the app and scan a QR code before leaving which reassures them that they have paid, with no need to queue or pay at a till.

The FTSE 100-listed firm said customer's feedback from the experiment will help it to develop the SmartShop Scan, Pay & Go app further before being rolled out more widely. The experiment will last for three months.

Sainsbury's noted that this frees up store colleagues to spend their time on the shop floor, helping customers and keeping shelves fully stocked. However, the company said it will keep a help-desk to support anyone who wishes to pay with cash or cards.

"We know our customers value their time and many want to shop as quickly as possible - technology is key to that," said Chief Digital Officer Clodagh Moriarty.

"This is an experiment rather than a new format for us - it hasn't been done in the UK before and we're really excited to understand how our customers respond to the app experience," Moriarty highlighted.

The news came after Argos Ltd, a subsidiary of J Sainsbury, on Friday said it has opened its first self-service digital store in Sainsbury's Dulwich branch, bringing a checkout-free shopping experience to customers.

In August 2018, Sainsbury's mimicked Amazon.com Inc with the launch of its first self-service checkout only store in London.

Similarly, opening of the UK's first till-free grocery store follows Amazon, which opened its first checkout-free shop in January last year in Seattle, Washington. To start shopping, customers must scan an Amazon Go smartphone app and pass through a gated turnstile.

By Evelina Grecenko; evelinagrecenko@alliancenews.com

Copyright 2019 Alliance News Limited. All Rights Reserved.

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Securities Mentioned in Article

Security Name Price Change (%) Morningstar
Rating
Sainsbury (J) PLC 202.00 GBX 0.90

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