Sustainable Investing is Second Nature to Gen Z

We’ve grown up knowing it’s a primary concern, not secondary

Calista Duggan 20 October, 2021 | 10:26AM
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Gen Z writing a letter

While sustainable investing has become more common, there remains plenty of skepticism about its value and its place in a portfolio.

But that’s not the case for Generation Z. This generation of people up to age 26, who are either finishing school or starting their professional careers, has grown up immersed in a world surrounded by environmental and social concerns. For many of this generation, sustainability is not a secondary concern, it’s the main concern.

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Calista Duggan  Contributor to Morningstar