The Japanese Stocks Shaking Up Daily Life

The coronavirus pandemic has changed many aspects of Japanese life. Investment trust managers reveal the companies leading the disruption charge

James Gard 28 June, 2021 | 9:01AM
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Street scene in Tokyo, Japan

With the Olympics just a few weeks away, the world’s attention is turning to Japan. While overseas spectators will not be able to attend events in Tokyo, the country’s stock market remains open to global investors, who will have enjoyed decent gains as the Nikkei and Topix indices hit 30-year highs this year.

The momentum in the equity markets has started to slow since March, after a sharp rise in coronavirus cases. Away from the large-caps that dominate the benchmarks, we look at what Japanese equity investment trust managers are keen on in a pivotal year for the Asian country – and how the pandemic is shaking up certain aspects of daily life in Japan. 

Whil overseas investors see Japan as a hi-tech culture and more advanced than in the West, in some areas the country has been slow to adapt to new technology. But this creates opportunities for disruptive companies, says Praveen Kumar, manager of the 5-star rated Baillie Gifford Shin Nippon Trust (BGS). “What we are looking for is problem solvers,” he says, and they can be found in a number of sectors, including healthcare, property, and online food delivery. 


Just as in other countries, coronavirus has changed the way healthcare is delivered and marketed in Japan. One such company is online drug marketing platform M3 (2413), which is held by the Baillie Gifford trust and and the Silver-rated JP Morgan Japanese trust (JFJ). Pre-Covid, medical reps would visit doctors in hospitals to give them information about particular drugs. Now, with hospitals barred to all but essential workers, medical professionals can access this information using M3’s databases. “Doctors and surgeons can now liaise directly with the companies and choose which drugs they want,” says Kumar. The company had a very big boost during the pandemic, says the JP Morgan trust’s co-manager Nicholas Weindling, but he thinks the trend is here to stay.


Meanwhile, a shortage in skilled workers means higher demand for recruitment agencies, which are increasingly operating online. Japan has been a relative laggard in this area but restrictions on meeting job candidates face-to-face has changed old methods of hiring. Indeed and Glassdoor are some of the best-known websites in the industry and are both owned by Japan’s Recruit Holdings (6098). Miyako Urabe, manager of the JP Morgan Japanese trust, says Recruit has a “a very unique and strong corporate culture” with an innovate workforce that is much younger than the norm in Japan.

Food Delivery

Eating out was a key part of Japanese culture before the pandemic, says Kumar, but that has been turned upside down. Online food delivery is starting from a lower base than in the west, but is fast catching up in Japan. Kumar invests in Demae-Can (2484), a Just Eat or Deliveroo equivalent that offers food options from thousands of restaurants. Another trend benefiting this industry is the rise in cashless payments, which had previously not been popular in Japan. Now if eat out, you will usually be offered the option of paying by card for the first time, says JPMorgan’s Urabe. “Many restaurants are suddenly implementing cashless methods,” she says.

Japan is prized for its unique national culture but “is going the same way as everywhere else” in terms of consumer trends, says JPMorgan’s Weindling. “The population is relatively old and they are relatively slow to adopt. But they do adopt,” he adds. But one aspect where Japan is different from the US and Europe is in the way markets operate, says Kumar. This gives Japan’s smaller and medium-sized companies a competitive headstart that is hard to shift once established. “If they use their first-mover advantage the duration of growth can be much longer compared to the US where you see competition coming in fairly quickly,” he says.

The information contained within is for educational and informational purposes ONLY. It is not intended nor should it be considered an invitation or inducement to buy or sell a security or securities noted within nor should it be viewed as a communication intended to persuade or incite you to buy or sell security or securities noted within. Any commentary provided is the opinion of the author and should not be considered a personalised recommendation. The information contained within should not be a person's sole basis for making an investment decision. Please contact your financial professional before making an investment decision.

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James Gard  is content editor for