A Checklist for Social Good

The intention-action gap is the difference between meaning to do something and following through. Here's how to put your money where your mouth is

Samantha Lamas 13 November, 2020 | 2:13PM

Hands with white flower symbolizing giving

We all have the best of intentions. But sometimes it can be difficult to take action toward our objectives, even when it’s for causes we care about deeply. Whether it’s increasing your charitable giving or taking a more active role in certain causes, it can be hard to follow through on our intentions. This experience is called the intention-action gap.

Luckily, there are ways we can close this gap. For example, we can make our environment more conducive to doing social good or build habits that make giving back automatic. Building good habits isn’t just reserved for things like brushing your teeth before bed or reading the news in the morning. It can also include building habits of action for social good.

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About Author

Samantha Lamas  Samantha Lamas is a behavioural researcher for Morningstar

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