Consumer Confidence Boosts US Retail Stocks

In addition to favourable consumer and corporate confidence, we see demographic tailwinds aiding consumer spend globally

Morningstar Equity Analysts 5 April, 2018 | 9:57AM

Amazon e-commerce Prime retail retailer stocks sales demographic commerce food apperal

Global consumer spend stands to benefit from favourable sentiment and demographic trends. U.S. consumer sentiment reached 99.7 in February 2018, the second strongest reading since 2004, and up from the 98.4 averaged through the fourth quarter of 2017.

Meanwhile, the U.S. small business optimism index lifted to 107.6 this February, nearly matching the highest reading ever recorded of 107.7 in July 1983. We attribute a portion of this strength to added confidence around economic development resulting from the passage of tax reform late last year and reduced regulations.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar
Rating
Amazon.com Inc3,204.40 USD0.88

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Morningstar Equity Analysts  Morningstar stock and fund analysts cover 2,000 mutual funds, 2,100 equities, and 300 exchange-traded funds.

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