Can Pokemon Go Save Nintendo Stock?

Can the virtual reality hit video game Pokemon Go turn around Nintendo's share price? Silver rated fund manager Michael Lindsell investigates

External Writer 21 July, 2016 | 12:59PM

Morningstar's "Perspectives" series features investment insights from third-party contributors. Here, Michael Lindsell, manager of the Lindsell Train Japanese Equity Fund, discusses what the impact of the recent launch of Pokémon GO means to gaming stock Nintendo.

We look to identify exceptional companies whose businesses are able to survive throughout many different economic and social conditions. Once invested in such a company, we look to hold on to it for as long as possible – allowing time, patience and compounding to do its job.

In order to survive, these companies need to offer something unique and often irreplaceable - such as a consumer brand, ownership of unique intellectual property (‘IP’) or apparently impregnable business franchise.

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