Where is the Best Place to Buy ISA Funds?

Confused by the number of online platforms you can use to buy ISA investments? Consultancy firm The Lang Cat talks us through the comparable fees and charges

Emma Wall 16 March, 2016 | 11:44AM

Where do you invest? I don’t mean the stocks and funds you hold, but how you buy them – are you a telephone trader or have you woken up to the benefits of online fund supermarkets?

Fund supermarkets are online platforms for retail investors to trade stocks, ETFs, funds and bonds. The internet has helped make investing more accessible; before fund supermarkets where introduced 20 years ago, you had to contact each fund provider individually to purchase or sell units. Not only would this be time consuming – it would also cost you a packet, as each asset manager would charge you an initial fee up to 5% and an administration charge.

Now, most fund supermarkets waive the initial fee – and some drive down the annual charge too, thanks to trading volumes.

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About Author

Emma Wall  is former Senior International Editor for Morningstar

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