Is Apple's Growth Hitting a Limit?

iPads and Mac laptops flew off the shelves over the Christmas period - but the future looks uncertain for Apple and analysts are warning investors to take care

Jeremy Glaser 29 January, 2014 | 9:44AM
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Jeremy Glaser: For Morningstar, I'm Jeremy Glaser. Apple (AAPL) posted a good quarter, but provided an ugly forecast. I'm here with Senior Equity Analyst, Brian Colello, to take a closer look.

Brian thanks for joining me.

Brian Colello: Thanks for having me.

Glaser: So let's start with the quarter. What did the company report? Was it roughly in line with your expectations?

Colello: Sure. Looking at the fiscal first quarter for December, which is a very important one, because it's a holiday season, and Apple actually posted good results. The revenue range was $55 billion to $58 billion. They were just shy of the high-end of that. EPS of $14.50 was ahead of the company's forecast, ahead of street estimates, so very good results there; a good gross margin guidance.

iPhone units, slightly less than expected, but only by 1 million or so, wasn't too bad. The real strength was iPad and Mac. iPad units were ahead of their expectations. I think there was strong growth in China. They mentioned the Mainland China iPad's sales doubled year-over-year. So, there was a little bit of negative mix shift, but the strong unit growth more than overcame that.

Macs were solid, especially in a bad PC environment. iPods were a little weak and that kind of weighed on it a bit, but overall a very good December quarter.

Glaser: So if the quarter looked like it was either in line or better than some expectations, the stock got hammered after hours on their guidance. What are they expecting? Why do you think it was so much lower than the market was hoping for?

Colello: Sure. So the revenue guidance was for $42 billion to $44 billion. I think, street was looking for something over $46 billion. We were actually a little higher than that. There were such strong hopes for a China Mobile deal and the partnership and some growth there on top of a lot of other factors.

Apple usually sees a decline in the March quarter, but with the China Mobile deal coming on, we would have thought that that slide would be a little less than anticipated. It's actually a little more than anticipated.

A couple of things are going on. It looks like embedded in that guidance is iPhone units somewhere in mid-to-high 30 million unit range, that's identical two year ago. So if you think about the fact that now you have a China Mobile deal, which is getting started, they discussed that on the call, but still, I think, there were expectations that there would be more of an initial ramp there.

They have a new deal with NTT DoCoMo that went into December and that helped. We would have all expected, I think, stronger iPhone growth.

They said that there's some inventory adjustments that make the numbers a little less comparable. So, if you're looking at sales to end customers, they'll still see growth. But again, I think because they have the new carrier deals, that's not a surprise to anybody. It should have been a bit better than that.

So, given the strong initial weekend sales, we saw 9 million that initial weekend of the 5s and the 5c launch around the world, I think all investors were looking for brighter expectations for these new products and not such a sharp falloff.

Glaser: Is that as they said an inventory supply issue or is that an end demand issue?

Colello: Well, it's a bit of both. The company will say that inventory was making adjustments. So last year, if you go back around this time, they had problems building enough iPhone 5s, building enough iPad Minis. So, what they did in the March quarter was, they were finally able to get a supply/demand balance. So they shipped more units in March 2013. That led to relatively better sales than what they maybe would've reported a year ago. Although, if you go back a year ago, those sales weren't all that great, and that's when you started to see the stock dive a bit.

So now looking in the March '14, they said they had better production of the 5s, better production of the iPads, and so they're not selling as many units into the retail channel. So that's part of the adjustment. Again, that's not something that should have really mattered. We were expecting strong growth either way.

They also cited a strong U.S. dollar against the Japanese yen. They're selling very well in Japan, so that had headwinds. Looking at the total revenue forecast, they talked about iPod being especially weak. These are troublesome little things. Again, we thought that Apple's growth in core businesses, iPhone and iPad, would overcome a lot of these factors, and that just doesn't seem to be the case. It's very unlike Apple especially if you think back to its heyday couple of years ago in terms of growth, for them to be citing these sorts of the factors as weighing on revenue growth. We would expect Apple to do a little more than this.

The bright side is gross margin guidance. It's still very strong. So, it's part of their strategy. They priced products maybe, I don't know if it's too high, but certainly higher than what maybe we would've expected if you think about the 5c and the Retina Mini, a couple of those products.

So they're getting good profitability in what they're selling, but it just seems like they're selling or going to sell fewer units than what we expected of their main products, and that's the strategy they are going with.

Glaser: Apple has historically provided some very conservative revenue estimates and though they've said that they are going to do that less, they are going to try to be more spot on. Do you think that this maybe is a bit of a sandbag number or do you think that this is really what they are expecting?

Colello: Yes. Unfortunately, I don't they are sandbagging anymore. You could go back to – since they've been doing this over the past few quarters, they've been darn close to the high-end of their guidance each time, but they've never really exceeded it by very much.

So unfortunately this $42 billion to $44 billion looks like that's going to be the range. If there was one quarter for them to have a blowout, it would've been this one because the five 5s was so strong, because they had initial weekend sales. If you were going to pick one a quarter where they were sandbagging, the December quarter would've been the one and that wasn't the case.

Glaser: You mentioned a few new products up from the 5c to the Retina Mini. Do you expect or are you surprised they haven't introduced more new products? They seem to have been teasing it for a long time, but we haven't seen any come to market. Is that a concern for you?

Colello: I'm not surprised although we did get good commentary going back from what Tim Cook said a couple quarters ago that there would be new product categories coming out in 2014. He reiterated that. So, it looks like there is something on the horizon. We don't necessarily model that. It's hard to obviously predict what the next new product is, whether it's wearables, whether it's TV. They've discussed iOS in the cars more of a software platform. So, I'm not necessarily expecting new hardware products for automobiles. But maybe that's on the table, so it remains to be seen there.

I think, those are the areas where you'll be looking to perhaps provide some guidance, perhaps providing an uptick especially after the stock being down after hours, obviously some pessimism again. Maybe they do need that new product to kind of bring back that spark a little bit.

Glaser: Given that it looks like we might have a pretty weak quarter coming up then. Has it really changed your core thesis on the company where you think about their competitive advantage? Is it being eroded or is there really -- they are just dealing with some short-term issues here?

Colello: It really doesn't. I think the real problem is that they're just not – there is just very limited growth at this point. Growth is just not what is expected. And again it goes back to – I view Apple really with two levers in terms of – on the revenue pricing growth side versus profitability. So they could have – I think they could get greater revenue growth if they cut prices on the 5c and 5s, but you get back to the same gross margin dollars because by cutting prices you're taking a hit on profitability.

So, they either stay on the high end and make very good gross margins, but maybe growth is a little less than expected, or the other way around, they drive growth, but it's not very profitable. So, either way those are kind of the dynamics that go into it.

Nothing on the call really changes our long-term thesis on the company. We still think that Apple customers are loyal to the platform. They're switching cost away from the iOS platform. If I own an iPhone plus an iPad, it's harder for me to give up my iPhone and go to Android for various reasons, whether it's media ownership, whether it's syncing of photos, also it's of iCloud services. So we think that's still in-line.

Again, they sold $51 million iPhones in the quarter. So there was growth in the December quarter. So, there is growth from a year ago. So they are still making those sales to those loyal customers and the repeat customers. They are just not getting further growth perhaps than what's expected and I still don't expect that's a change. I think the way I think about Apple valuation is you have this underlying base of loyal customers of people that will stay with the platform.

All else equal assuming Apple doesn't make a bomb of a product. But again these loyal customers that will stay with the platform will buy iPhones, iPads, Macs. We think they're still a base of that. It's just trying to gage how much further growth there is beyond that in places like China and other emerging markets and right now it just looks like it's a little less than anticipated.

Glaser: Brian, thanks for the update.

Colello: Thank you.

Glaser: For Morningstar, I'm Jeremy Glaser.

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Security NamePriceChange (%)Morningstar
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Apple Inc229.04 USD-0.22Rating

About Author

Jeremy Glaser  is markets editor for Morningstar.com, the sister site of Morningstar.co.uk.

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