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EVR Broadcasts Wireless Festival Via Newly-Created MelodyVR App

(Alliance News) - AIM-listed EVR Holdings PLC on Tuesday said it partnered with Festival ...

Alliance News 9 July, 2019 | 12:15PM
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(Alliance News) - AIM-listed EVR Holdings PLC on Tuesday said it partnered with Festival Republic, a division of Live Nation, to broadcast the Wireless Festival live to over 250,000 music fans.

The festival of urban music and hip hop took place this past weekend in Finsbury Park, London.

EVR said the festival coincided with the launch of MelodyVR's mobile app and helped to generated "tens of thousands" of new MelodyVR app install in the seven day period to July 8.

The creator of virtual reality entertainment content said the event also delivered significant brand-awareness, reaching in excess of 1.0 million individual fans across Facebook Live, and generating over 13.0 million impressions across the company's digital media channels.

"This ground-breaking launch event for our mobile app was extremely successful and not only showcases MelodyVR's broadcast technology but also clearly demonstrates the potential for the MelodyVR platform, as well as the vast-demand for our unique content," said MelodyVR Founder Anthony Matchett.

"I would like to thank our partners at Live Nation and Festival Republic for their support and we look forward to delivering more spectacular events to fans in due course," added Matchett.

EVR shares were trading 4.8% lower on Tuesday midday at 8.28 pence each.

By Evelina Grecenko; evelinagrecenko@alliancenews.com

Copyright 2019 Alliance News Limited. All Rights Reserved.

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Securities Mentioned in Article

Security Name Price Change (%) Morningstar
Rating
EVR Holdings PLC 6.14 GBX -0.16 -

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Alliance News

Alliance News provides Morningstar with continuously updating coverage of news affecting listed companies.

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