Mirriad Advertising Enters Two-Year Pact With French Media Company TF1

LONDON (Alliance News) - Mirriad Advertising PLC on Friday said it has entered into a two-year ...

Alliance News 9 November, 2018 | 9:45AM
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LONDON (Alliance News) - Mirriad Advertising PLC on Friday said it has entered into a two-year agreement with TF1 SA.

Shares in Mirriad were up 13% at 22.00 pence on Friday.

TF1 is a media holding company, owning a television channel in Europe and is a commercial broadcaster in France.

Mirriad, which provides in-video advertising, said its contracts are enabling frameworks between itself and prospective clients. The value and details of the TF1 contract have not been disclosed.

Using video technology, Mirriad aims to blend brand advertising into video content without interrupting the experience.

By Anna Farley; annafarley@alliancenews.com

Copyright 2018 Alliance News Limited. All Rights Reserved.

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Securities Mentioned in Article
Security Name Price Change (%) Morningstar
Rating
Mirriad Advertising PLC Ordinary Shares 21.00 GBX 0.00 -
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