25 Years On: 10 Lessons from Black Monday

Fidelity's Tom Stevenson outlines 10 lessons we should have learned 25 years on from the market crash of October 19, 1987

Holly Cook 19 October, 2012 | 8:00AM
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On the 25th anniversary of 'Black Monday'--the global stock market crash of October 19, 1987--Tom Stevenson, investment director at Fidelity Worldwide Investment, highlights 10 lessons from the crash and the market's subsequent performance. This article is part of Morningstar's 'Perspectives' series featuring guest authors.

1. Keep calm and carry on – the FTSE 100 ended 1987 higher than it started and within two years the index had surpassed its pre-crash peak. By the time you have recovered your equilibrium, the moment to sell has very likely passed and by panicking at this stage you will simply miss out on the subsequent recovery. 

2. Look through the market gyrations to what is happening in the real world. The 1987 crash was triggered by over-exuberance (the market had risen by nearly 40% in the first nine months of 1987) and was then compounded by automated computer trading. The underlying economy was sound at the time – hence the quick recovery.

3. Take a long-term view. The 1987 crash looks insignificant on a long-term chart today even though, at the time, it felt like the end of the world.

4. Be prepared for the worst and don’t put all your eggs in one basket. I was in Hong Kong at the time of the 1987 crash – the market there shut for a week, emphasising the point that emerging markets can sometimes be markets from which it is difficult to emerge in an emergency.

5. Don’t try and time the market. When your emotions are running high you will make the wrong investment decisions because our brains are hard-wired to run from danger. The best investors do the reverse – they walk towards danger, albeit with their eyes wide open.

6. Invest regularly, a little at a time. This way, you will take advantage of market falls like the 1987 crash, picking up a few shares or units in a fund when they are cheap and even though your mind is telling you to put your money under the mattress.

7. Re-invest your dividends. The chart below shows the performance of the UK stock market since the 1987 crash – the lower line reflects just the capital growth while the second includes the compounded benefit of putting dividend income back to work in the market.

8. Keep some of your powder dry. Crashes happen, and when they do you want to have some ammunition ready to take advantage. It may be frustrating to have even a small proportion of your savings earning next to nothing in cash when shares are rising, but so too is being unable to capitalise on bargain basement prices when periodically they appear.

8. Beware of buying high and selling low. Remember that the stock market is the only market in the world in which we prefer to buy when prices are high and are put off by low prices. Think about how you would buy fruit and veg at a street market. You would behave in exactly the opposite way.

10. Watch costs but worry more about value. The difference between the charges on an actively-managed fund and a tracker might be 1% a year. If you back the right manager, however, that might be the best 1% you ever invested.

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The information contained within is for educational and informational purposes ONLY. It is not intended nor should it be considered an invitation or inducement to buy or sell a security or securities noted within nor should it be viewed as a communication intended to persuade or incite you to buy or sell security or securities noted within. Any commentary provided is the opinion of the author and should not be considered a personalised recommendation. The information contained within should not be a person's sole basis for making an investment decision. Please contact your financial professional before making an investment decision.

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Holly Cook

Holly Cook  is Manager, Morningstar EMEA Websites

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